Lonely Planet, the world’s leading travel media company, has taken up residency at the heritage-listed ‘The Malt Store’ in Carlton, Melbourne.
Taking inspiration from Lonely Planet’s belief that, ‘the thrill of discovery can be found almost everywhere,’ Siren Design manifested the notion of travel and adventure within the built environment whilst promoting maximum connectivity, efficiency and equitability amongst staff.
The journey-centred concept begins with an arrivals and departures lobby, before an around-the-world adventure takes staff and visitors to destination zones spanning the tropical jungles of Borneo to the glacial landscapes of Iceland. In addition, there are breakout spaces inspired by Melbourne’s café laneway culture, a library, and a retail store which is open to the general public.
Detailed in both design and execution, each space fosters an immersive and inspirational experience. One can have a meeting in ‘Morocco’ with custom-designed Marina meeting tables, or travel next door to ‘Iceland’, where tables are finished in frosty white Baresque light blocks.
Open-plan workstation spaces are reflective of New York, where Krossi workstations are powder-coated in yellow to reference Big Apple taxis, while Centric workstations have been included to support future growth.
The design is also driven by sustainability. Reclaimed and recycled materials feature heavily throughout, and Marina folds tables have been customised with timber in boardrooms inspired by the traditional architecture of the Edo period in Japan.
Of the new workspace Lonely Planet CEO Daniel Houghton says, “We are excited that our team in Australia, who are so pivotal to many aspects of Lonely Planet’s business, have a workspace that allows effective and enjoyable working, and reflects our brand heritage and passion for travel.”