Williams-Sonoma, Inc.
National roll-out begins with the flagship Brisbane store
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Location
19 Wandoo St, Fortitude Valley
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Completed
September 2015
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Architect
Leffler Simes Architects
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Area
2,500sqm
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Duration
5.5 Months
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Project Manager
Global Projects NSW
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Value
$1M - $3M
An international homewares giant opens its doors in Brisbane
For over 50 years Williams-Sonoma, Inc. (WSI) has been inspiring homemakers across the globe. The homewares giant has now opened it's first physical store to the people of Brisbane.
Part of a national roll-out, the global speciality retailer opened a flagship store in Brisbane’s Fortitude Valley featuring its home décor brands Pottery Barn, Pottery Barn Kids and West Elm. Each of the three brands occupies a share of the 2,500sqm floorplate – each space inviting, warm and contemporary.
Collaboration is key
For our QLD construction team, completing the highly-detailed retail fitout to schedule while the building’s construction was still under way was possible due to the flexibility, effective quality control and solid working relationships with contractors.
Intricate light support frames and additional display fixture elements were seamlessly managed alongside retail-specific needs such as a cardboard compactor unit, back-of-house storage racking system and an integrated audio system. Our detailed approach meant fixtures and fittings were imported from the US then carefully installed to the Williams-Sonoma, Inc. standards. Our priority was to ensure the client's brand integrity was maintained at all times.
Maintaining a brand identity
Entrusted with maintaining the Californian-born company’s brand identity, Leffler Simes Architects worked closely with the Williams-Sonoma, Inc. design team in America to ensure the store sat within an Australian context.
Local materials and finishes were sourced from a range of quality suppliers – from large quantities of solid timber flooring to reclaimed timber feature panelling and trims, to handmade feature tiles – all of which were delivered by Schiavello’s dedicated QLD construction team.
The project follows on from Schiavello’s work at the Chadstone Shopping Centre store in Melbourne in 2013.
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